Delivering excellent customer experience is the ultimate goal of every service provider. AWTG’s End-to-end Service Assurance Platform covers the entire user journey and every touchpoint in the network, in order to deliver the customer experiences and performance indicators as defined and desired by the operator or service provider.
AWTG’s End-to-End Service Assurance Platform enables operators and service providers to ensure excellent customer experiences using various data sources such as:
- Customer devices – Implementation of advance Customer Care Applications
- Radio Network – Ensuring smart planning and pro-active optimisation using advanced AI-based algorithms
- Fixed Network – Deployment of smart Deep Packet Inspection (DPI) capabilities and probes
- Transport Network – Use of taps, DPIs, probes in the most efficient and effective way
- Core Network – Monitoring and probing every element and hardware installed in the core network
AWTG uses the combination of advanced tools, platforms and expert resources to ensure we deliver the excellent customer experience that your users expect. Our End-to-End Service Assurance platforms enable you to:
Optimise Churn
Automate network planning and service optimisation
Transform to service-oriented operation
Design and ensure excellent customer experiences
Create intelligent infrastructure
Ensure dynamic capacity allocation
Visualise coverage and traffic heat maps
Gather direct customer feedback
Improve customer on-boarding and loyalty
Introduce gamification in service delivery
Use Artificial Intelligence assistants to provide a better service experience
Use Open APIs to create new innovations
Generate new revenue sources

AWTG also provides individual software solutions such as:
Service Quality Assurance Tool
Comes as either an SDK and Native Application to improve customer experience directly on the device, and measure service quality and customer satisfaction on the customer’s main touch points.
Intelligent Site Database
Automate the processes of site survey, site acceptance and update the site database in real-time. Accessible via web and native applications.
Universal Data Warehouse and Analytics
A powerful mediation and analytics visualisation platform that supports any data sources and processes analytics from live streaming data to years of collected data. Provides voice, text and touch interfaces on native mobile and dynamic web applications.